We appreciate your interest in our online shop. The protection of your privacy is very important to us. Below we inform you in detail about the handling of your data.
1. access data and hosting
You can visit our website without providing any personal information. Every time you call up a website, the web server only automatically saves a so-called server log file, which contains, for example, the name of the requested file, your IP address, the date and time of the call-up, the amount of data transferred and the requesting provider (access data), and documents the call-up.
This access data is evaluated exclusively for the purpose of ensuring trouble-free operation of the site and improving our offer. Pursuant to Art. 6 para. 1 p. 1 lit. f DSGVO, this serves to protect our legitimate interests in the correct presentation of our offer, which outweigh our interests in the context of a balancing of interests. All access data will be deleted no later than seven days after the end of your visit to the site.
Hosting services by a third-party provider
As part of processing on our behalf, a third party provider provides hosting and website display services on our behalf. This serves to protect our legitimate interests in the correct presentation of our offer, which outweigh our interests in the context of a balancing of interests. All data collected in the course of using this website or in forms provided for this purpose in the online shop as described below are processed on its servers. Processing on other servers only takes place within the framework explained here.
This service provider is located within a country of the European Union or the European Economic Area.
2. Data collection and use for contract processing and when opening a customer account
We collect personal data if you voluntarily provide us with this information as part of your order, when contacting us (e.g. via contact form or e-mail) or when opening a customer account. Mandatory fields are marked as such, because in these cases we need the data to process the contract, or to process your contact or open a customer account, and you cannot complete the order and/or open an account or send the contact without providing it. Which data is collected can be seen from the respective input forms. We use the data you provide in accordance with Art. 6 Para. 1 S. 1 lit. b DSGVO to process the contract and your enquiries. After complete processing of the contract or deletion of your customer account, your data will be restricted for further processing and deleted after expiry of the retention periods under tax and commercial law, unless you have expressly consented to further use of your data or we reserve the right to use data beyond this, which is permitted by law and about which we inform you in this declaration. The deletion of your customer account is possible at any time and can be done either by sending a message to the contact option described below or via a function provided for this purpose in the customer account.
3. Data transfer
We use shipping service providers that are based in a country outside the European Union. The transmission of personal data to this company only takes place within the scope of necessity for the fulfilment of the contract.
Data transfer to shipping service provider
If you have given us your express consent to do so during or after your order, we will pass on your e-mail address to the selected shipping service provider on the basis of this consent in accordance with Art. 6 Para. 1 Sentence 1 lit. a DSGVO, so that the shipping service provider can contact you before delivery for the purpose of delivery notification or coordination.
You can revoke your consent at any time by sending a message to the contact option described below or directly to the shipping service provider at the contact address listed below. After revocation, we will delete your data provided for this purpose, unless you have expressly consented to further use of your data or we reserve the right to use data beyond this, which is permitted by law and about which we inform you in this declaration. Our shipping service providers are:
DHL Paket GmbH
DPD Deutschland GmbH
A data transfer after your consent will be made to the shipping service provider you have selected during your order process.
4. Email newsletter and postal advertising
Email advertising with newsletter sign-up
If you register for our newsletter, we will use the data required for this purpose or separately provided by you in order to regularly send you our email newsletter based on your consent pursuant to Art. 6 para. 1 p. 1 lit. a DSGVO
Unsubscribing from the newsletter is possible at any time and can be done via a link provided for this purpose in the newsletter. After unsubscribing, we will delete your email address unless you have expressly consented to further use of your data or we reserve the right to use your data for other purposes that are permitted by law and about which we inform you in this declaration.
Email advertising without newsletter registration and your right to object
If we receive your e-mail address in connection with the sale of a product or service and you have not objected to this, we reserve the right, on the basis of Section 7 (3) of the German Unfair Competition Act (UWG), to regularly send you offers by e-mail for similar products to those you have already purchased from our range. This serves to protect our legitimate interests in addressing our customers in an advertising manner, which prevail in the context of a balancing of interests.
You can object to this use of your e-mail address at any time by sending a message to the contact option described below or via a link provided for this purpose in the advertising e-mail, without incurring any costs other than the transmission costs according to the basic rates.
The newsletter is sent as part of processing on our behalf by a service provider, to whom we pass on your e-mail address for this purpose.
This service provider is located within a country of the European Union or the European Economic Area.
5. Data use for payment processing
If we make advance payments, e.g. in the case of purchase on account, it is necessary for the conclusion of the contract in accordance with Art. 22 Para. 2 lit. a DSGVO to obtain information on identity and creditworthiness from specialised service providers (credit agencies). For this purpose, we transmit your personal data required for a credit check to the following company(ies):
Shopify International Limited
Victoria Buildings, 2nd Floor
1-2 Haddington Road
Dublin 4, D04 XN32, Ireland
PayPal (Europe) S.à r.l. et Cie, S.C.A.
22-24 Boulevard Royal
Reasonable measures to safeguard your rights, freedoms and legitimate interests will be taken into account. You have the possibility to express your point of view and contest the decision by contacting the contact option described below. Once the contract has been fully processed, your data processed for this purpose will be deleted, unless you have expressly consented to further use of your data or we reserve the right to use data in a way that goes beyond this, which is permitted by law and about which we inform you in this statement.
6. Cookies and web analytics
To make visiting our website attractive and to enable the use of certain functions, to display suitable products or for market research, we use so-called cookies on various pages. This serves to protect our legitimate interests in an optimised presentation of our offer, which outweigh our interests in the context of a balancing of interests pursuant to Art. 6 para. 1 p. 1 lit. f DSGVO. Cookies are small text files that are automatically stored on your terminal device. Some of the cookies we use are deleted at the end of the browser session, i.e. after you close your browser (so-called session cookies). Other cookies remain on your end device and enable us to recognise your browser on your next visit (persistent cookies). You can find out how long they are stored in the overview in the cookie settings of your web browser. You can set your browser in such a way that you are informed about the setting of cookies and decide individually about their acceptance or exclude the acceptance of cookies for certain cases or in general. Each browser differs in the way it manages cookie settings. This is described in the help menu of each browser, which explains how you can change your cookie settings. You can find this for the respective browsers under the following links:
Internet Explorer™: http://windows.microsoft.com/de-DE/windows-vista/Block-or-allow-cookies
Opera™ : http://help.opera.com/Windows/10.20/de/cookies.html
If you do not accept cookies, the functionality of our website may be limited.
Google Tag Manager
We use the Google Tag Manager. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.
The Google Tag Manager is a service provided by Google.
The Google Tag Manager is a tool that allows us to embed tracking or statistical tools and other technologies on our website. The Google Tag Manager itself does not create user profiles, does not store cookies and does not perform any independent analyses. It only serves to manage and play out the tools integrated via it. However, the Google Tag Manager records your IP address, which may also be transmitted to Google's parent company in the United States.
The use of the Google Tag Manager is based on Art. 6 para. 1 lit. f DSGVO. The website operator has a legitimate interest in a quick and uncomplicated integration and management of various tools on its website. Insofar as a corresponding consent has been requested, the processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a DSGVO; the consent can be revoked at any time.
Using Google (Universal) Analytics for web analysis
For website analysis, this website uses Google (Universal) Analytics, a web analytics service provided by Google LLC (www.google.de). This serves to protect our legitimate interests in an optimised presentation of our offer, which outweigh our interests in the context of a balancing of interests pursuant to Art. 6 para. 1 p. 1 lit. f DSGVO. Google (Universal) Analytics uses methods that enable an analysis of your use of the website, such as cookies. The information automatically collected about your use of this website is usually transferred to a Google server in the USA and stored there. By activating IP anonymisation on this website, the IP address is shortened before transmission within the Member States of the European Union or in other contracting states to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. The anonymised IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data. After the end of the purpose and the end of the use of Google Analytics by us, the data collected in this context will be deleted.
Google LLC has its headquarters in the USA and is certified under the EU-US Privacy Shield. A current certificate can be viewed at https://www.privacyshield.gov/list . Based on this agreement between the USA and the European Commission, the latter has determined an adequate level of data protection for companies certified under the Privacy Shield.
You can prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) by Google, as well as the processing of this data by Google, by downloading and installing the browser plugin available at the following link: http://tools.google.com/dlpage/gaoptout?hl=de
Alternatively to the browser plugin, you can click this link to prevent the collection by Google Analytics on this website in the future. An opt-out cookie will be placed on your terminal device. If you delete your cookies, you must click the link again.
Demographic characteristics in Google Analytics
This website uses the "demographic characteristics" function of Google Analytics in order to be able to display suitable advertisements to website visitors within the Google advertising network. This allows reports to be generated that contain statements about the age, gender and interests of site visitors. This data comes from interest-based advertising from Google as well as visitor data from third-party providers. This data cannot be assigned to a specific person. You can deactivate this function at any time via the ad settings in your Google account or generally prohibit the collection of your data by Google Analytics as shown in the item "Objection to data collection".
Data stored by Google at user and event level, which are linked to cookies, user identifiers (e.g. user ID) or advertising IDs (e.g. DoubleClick cookies, Android advertising ID), are anonymised or deleted after 14 months. For details, please see the following link: https://support.google.com/analytics/answer/7667196?hl=de
The website operator uses Google Ads. Google Ads is an online advertising programme provided by Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.
Google Ads enables us to display advertisements in the Google search engine or on third-party websites when the user enters certain search terms on Google (keyword targeting). Furthermore, targeted advertisements can be played on the basis of the user data available at Google (e.g. location data and interests) (target group targeting). As website operators, we can evaluate this data quantitatively by analysing, for example, which search terms have led to the display of our advertisements and how many advertisements have led to corresponding clicks.
The use of Google Ads is based on Art. 6 para. 1 lit. f DSGVO. The website operator has a legitimate interest in marketing its service products as effectively as possible.
The website operator has a legitimate interest in marketing its service products as effectively as possible.
This website uses the functions of Google Analytics Remarketing. The provider is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.
Google Remarketing Analyses
This website uses Google Analytics Remarketing functions.
Google Remarketing analyses your user behaviour on our website (e.g. clicking on certain products) in order to classify you in certain advertising target groups and subsequently play you suitable advertising messages when you visit other online offers (remarketing or retargeting).
Furthermore, the advertising target groups created with Google Remarketing can be linked with Google's cross-device functions. In this way, interest-based, personalised advertising messages that have been adapted to you depending on your previous usage and surfing behaviour on one end device (e.g. mobile phone) can also be displayed on another of your end devices (e.g. tablet or PC)
If you have a Google account, you can object to personalised advertising at the following link: https://www.google.com/settings/ads/onweb/
The use of Google Remarketing is based on Art. 6 para. 1 lit. f DSGVO. The website operator has a legitimate interest in marketing its products as effectively as possible. Insofar as a corresponding consent has been requested, the processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a DSGVO; the consent can be revoked at any time.
Targeting with customer matching
One of the tools we use to create target groups is Google Remarketing's customer matching. Here, we transfer certain customer data (e.g. email addresses) from our customer lists to Google. If the customers in question are Google users and logged into their Google account, they are shown matching advertising messages within the Google network (e.g. on YouTube, Gmail or in the search engine)
Google conversion tracking
This website uses Google Conversion Tracking. The provider is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.
This website uses Google Conversion Tracking.
The use of Google conversion tracking is based on Art. 6 (1) lit. f DSGVO. The website operator has a legitimate interest in analysing user behaviour in order to optimise both its website and its advertising. If a corresponding consent has been requested (e.g. consent to store cookies), the processing is based exclusively on Art. 6 para. 1 lit. a DSGVO; the consent can be revoked at any time.
This website uses Facebook's visitor action pixel to measure conversions. The provider of this service is Facebook Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. However, according to Facebook, the data collected is also transferred to the USA and other third countries.
This allows the behaviour of page visitors to be tracked after they have been redirected to the provider's website by clicking on a Facebook ad. This allows the effectiveness of the Facebook ads to be evaluated for statistical and market research purposes and future advertising measures to be optimised.
The collected data is used to track the behaviour of visitors to the website.
The data collected is anonymous for us as the operator of this website, we cannot draw any conclusions about the identity of the users. However, the data is stored and processed by Facebook so that a connection to the respective user profile is possible and Facebook can use the data for its own advertising purposes in accordance with the Facebook data usage policy. This enables Facebook to serve advertisements on Facebook pages as well as outside of Facebook. This use of the data cannot be influenced by us as page operator.
The use of Facebook Pixel is based on Art. 6 para. 1 lit. f DSGVO. The website operator has a legitimate interest in effective advertising measures including social media. If a corresponding consent has been requested (e.g. consent to store cookies), the processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a DSGVO; the consent can be revoked at any time.
In Facebook's privacy notices you will find further information on the protection of your privacy: https://de-de.facebook.com/about/privacy/
You can also disable the Custom Audiences remarketing feature in the Ads Settings section at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen. To do this, you must be logged into Facebook.
If you do not have a Facebook account, you can disable usage-based advertising from Facebook at the European Interactive Digital Advertising Alliance website: http://www.youronlinechoices.com/de/praferenzmanagement/
LinkedIn Insight Tag
This website uses the Insight Tag from LinkedIn. The provider of this service is LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland.
Data processing through LinkedIn Insight Tag
By using the LinkedIn Insight Tag, we obtain information about visitors to our website. If a website visitor is registered with LinkedIn, we can, among other things, analyse the key professional data (e.g. career level, company size, country, location, industry and job title) of our website visitors and thus better tailor our site to the respective target groups. Furthermore, we can use LinkedIn Insight Tags to measure whether visitors to our websites make a purchase or take any other action (conversion measurement). Conversion measurement can also be done across devices (e.g. from PC to tablet). LinkedIn Insight Tag also provides a retargeting feature that allows us to display targeted off-site advertising to visitors to our website, which LinkedIn states does not identify the ad recipient.
LinkedIn itself also collects so-called log files (URL, referrer URL, IP address, device and browser properties and time of access). The IP addresses are shortened or (if they are used to reach LinkedIn members across devices) hashed (pseudonymised). The direct identifiers of LinkedIn members are deleted by LinkedIn after seven days. The remaining pseudonymised data is then deleted within 180 days.
The use of LinkedIn Insight is based on Art. 6 para. 1 lit. f DSGVO. The website operator has a legitimate interest in effective advertising measures including social media. If a corresponding consent has been requested (e.g. consent to store cookies), the processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a DSGVO; the consent can be revoked at any time.
Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://www.linkedin.com/legal/l/dpa and https://www.linkedin.com/legal/l/eu-sccs
Objection to the use of LinkedIn Insight Tag
Object to the analysis of usage behaviour as well as targeted advertising by LinkedIn at the following link: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out.
In addition, LinkedIn members can control the use of their personal data for advertising purposes in their account settings. To avoid LinkedIn linking data collected on our website to your LinkedIn account, you must log out of your LinkedIn account before visiting our website.
7. Social Media PlugIns
Use of social plugins from Facebook, Twitter, Instagram, LinkedIn, Pinterest
Social plugins ("plugins") from social networks are used on our websiteWhen you call up a page of our website that contains such a plugin, your browser establishes a direct connection to the servers of Facebook, Google, Twitter or Instagram. The content of the plugin is transmitted directly to your browser by the respective provider and integrated into the page. By integrating the plugins, the providers receive the information that your browser has accessed the corresponding page of our website, even if you do not have a profile or are not currently logged in. This information (including your IP address) is transmitted by your browser directly to a server of the respective provider (possibly in the USA) and stored there. If you are logged in to one of the services, the providers can directly assign the visit to our website to your profile in the respective social network. If you interact with the plugins, for example by clicking the "Like" or "Share" button, the corresponding information is also transmitted directly to a server of the provider and stored there. The information is also published on the social network and displayed to your contacts there. This serves to protect our legitimate interests in an optimal marketing of our offer, which prevail in the context of a balancing of interests, in accordance with Art. 6 para. 1 p. 1 lit. f DSGVO.
For the purpose and scope of the data collection and the further processing and use of the data by the providers, as well as a contact option and your rights in this regard and setting options for the protection of your privacy, please refer to the providers' data protection notices.
If you do not want the social networks to assign the data collected via our website directly to your profile in the respective service, you must log out of the corresponding service before visiting our website. You can also completely prevent the loading of the plugins with add-ons for your browser, e.g. with the script blocker "NoScript" (http://noscript.net/).
Youtube Video Plugins
This website incorporates content from third party providers. This content is provided by Google LLC ("Provider").
Youtube is operated by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google").
For videos from Youtube that are embedded on our site, the extended privacy setting is activated. This means that no information from website visitors is collected and stored by Youtube unless they play the video. The integration of the videos serves to protect our legitimate interests in the optimal marketing of our offer, which prevail in the context of a balancing of interests, in accordance with Art. 6 para. 1 p. 1 lit. f DSGVO.
For the purpose and scope of the data collection and the further processing and use of the data by the providers, as well as your rights in this regard and setting options for protecting your privacy, please refer to Google http://www.google.com/intl/de/+/policy/+1button.html.
8. Responsible bodies
Name and address of the responsible person
The responsible party within the meaning of the General Data Protection Regulation and other national data protection laws of the member states as well as other data protection provisions is
Ludwig Artzt GmbH Products for Sports and Health
Managing Director: Felix Artzt
Authorised signatories: David Nießing, Markus Söhngen
Phone: +49 6436 944930
Fax: +49 6436 9449333
Name and address of the Data Protection Officer
The data protection officer of the data controller is:
9. Contact options and your rights
As a data subject you have the following rights:
- According to Art. 15 DSGVO, the right to request information about your personal data processed by us to the extent specified therein;
- In accordance with Art. 16 DSGVO, the right to demand the correction of inaccurate or incomplete personal data stored by us without undue delay;
- In accordance with Art. 17 DSGVO, the right to demand the deletion of your personal data stored by us, unless the further processing
- is necessary for the exercise of the right to freedom of expression and information;
- to comply with a legal obligation;
- for reasons of public interest or
- for the assertion, exercise or defence of legal claims
- In accordance with Art. 18 DSGVO, you have the right to request the restriction of the processing of your personal data, insofar as
- the accuracy of the data is contested by you;
- the processing is unlawful, but you object to its erasure;
- we no longer require the data, but you need them to assert, exercise or defend legal claims or
- you have objected to the processing in accordance with Art. 21 DSGVO;
- in accordance with Art. 20 DSGVO, the right to receive your personal data that you have provided to us in a structured, commonly used and machine-readable format or to request that it be transferred to another controller;
- According to Art. 77 DSGVO, the right to complain to a supervisory authority. As a rule, you can contact the supervisory authority of your usual place of residence or workplace or our company headquarters.
If you have any questions about the collection, processing or use of your personal data, or if you would like to request information, correct, block or delete data, or revoke any consent you may have given or object to a particular use of data, please contact our company data protection officer:
- Ludwig Artzt GmbH -
In so far as we process personal data as explained above in order to protect our legitimate interests which prevail in the context of a balancing of interests, you can object to this processing with effect for the future. If the processing is for direct marketing purposes, you can exercise this right at any time as described above. Where processing is carried out for other purposes, you only have the right to object on grounds relating to your particular situation.
After you exercise your right to object, we will no longer process your personal data for these purposes unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or where the processing is for the establishment, exercise or defence of legal claims.
This does not apply if the processing is for direct marketing purposes. In that case, we will not further process your personal data for that purpose.